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How To Reduce Bounce Rate Of Your Site

Bounce Rate is like TRP. Have You Heard of TRP of a particular show or a channel? The bounce rate is the ones who let us arrive at this word TRP for a website or a blog.

reduce bounce rate

What Is Bounce Rate?

The bounce rates are basically those numbers that let us know the amount of traffic a website receives by online surfers. These rates are a measure of a number of visitors we earn and serve their purpose of visiting us if they stay on for quite a good time.

It is important to get these hits for a website because a website or a blog sustains on the number of visits they gross. It is always aimed to go higher and grab some really loyal readers and maintain their coming over. But many of us fail to do so generally because of some very common things that are overlooked by the content creator.

All that you create and put on a website be it a theme, an article, ads, etc. Are responsible for the traffic you generate. So careful look is recommended on each and everything on a website or a blog that you have created.

Few Common factors that affect bounce rate

  • Bad Design
  • Irrelevant Content
  • Too many Pop up ads
  • Bad Navigation

Expert says that your bounce rate should be between 40-50%, if your bounce rate is in between then you don’t have to worry and if bounce rate is more than this then you have to do something for the site so that it can reduce.

Secret Of Bounce Rate

Lower bounce rate = Your Site/Blog is doing Good

Higher bounce rate = Audience is just seeing one page and they are leaving your blog

How To Improve Reduce Bounce Rate Of Your Site

#Website design: A loud theme, too bright, flashy won’t work your things out. In fact, it agitates the visitor, and they switch the page and the website. This is disappointing. So always use a decent team with good loading speed.

#Weak navigation: Sometimes the links of websites doesn’t work properly as in they don’t open. This is again digging your own grave, and the reader is lost. And If you don’t have proper navigation on the site, then the reader is not going to find the content easily and due to this they leave the site quickly.
So make the navigation simple and visible so that the audience doesn’t leave your site.

#Content: This I have experienced a few times. The title says exactly what you wanted and then comes the content which is not in sync with the title. This was fooling your readers with a title and then irritating them by not serving them what they asked for.

#Pop-ups: They are very distracting, I must say. Some readers are quite finicky about these pop-ups, and they shut your page the moment these pop-ups appear. People are afraid to get their system virus infected by such pop-ups.

#Loading Time: Everyone like loading faster, even I also want that site should load faster. The Problem with slow loading site is that; it may be due to using the excess plugin on the site and unwanted coding and css code which are not required this increase the loading time of the site.
So if you want to load the site faster then remove unnecessary things from your site and always optimize the image before uploading in the article.

Must Read: How To Increase Traffic Of Your Blog : A – Z Guide

#Use Short paragraph and Font Size: Have you ever read the Wikipedia, Why you don’t read that because the content provided there is too much and having a long paragraph to make that boring.
So you don’t do like that always make a post shorter and interesting so that the audience take interest to read the content.

Font is the another problem in many sites. If your font is not visible to the audience and they are facing difficulty in seeing the content on your site they will leave your site and due to this bounce rate increase. So never use a small font,  always use the  font size at-least 14-15 in the content.

#Interlink to older posts: Many experts say that Link Building is most important part of the site. While you interlink make sure the link is relevant to post, as it will also help you to index the post faster and reduces the bounce rate of the site.

Significance of bounce rates

It is very clear that bounce rates define your TRP. The better the number, the better the chances of grabbing a loyal audience. When you earn loyal readers, they check out your new posts on a regular basis, but do not linger around for the already read old posts. So that gets you an average bounce rate. Now, even Google indexes your post on the basis of bounce rate you hit.A too much of this bounce rate is not healthy, remember this.

Try to maintain it on an average, that makes you an achiever. So are you going to Reduce Bounce Rate?

by Dhisharika Sachdeva

14 comments… add one

  1. Dhisharika,

    Excellent. Writing good content and linking up does wonders for reducing your bounce. Staying on topic is oh so key too. Be relevant.
    Ryan Biddulph recently posted…5 Tips for Becoming a Successful GhostwriterMy Profile

  2. Dhisharika,
    Great Peace of writing. I read your article before also and I love your writing style and the way you have make the article interesting is really awesome.
    Bounce Rate is really important whether for a small blogger or for pro-blogger. Your article is really going to help newbie bloggers and specially me also.

    You have made my day through this article because your article was too good.

  3. Thanks for this tips, reducing bounce rate is a must for anyone who want to attract advertisers to their website.
    Frank Joseph recently posted…The Ultimate Guide to Blogger Outreach and Guest BloggingMy Profile

  4. i agree upon lot of your points,i did have bounce rate problem on my blog.i resolve with same method.

  5. Hi there it’s me, I am also visiting this website regularly, this site is actually fastidious
    and the users are actually sharing good thoughts.
    Nashville Internet Marketing recently posted…Nashville Internet MarketingMy Profile

  6. Hi Dhisharika Sachdeva,

    Nice article, you can also include spelling mistakes :)
    Mohamed Shimran recently posted…How To Add Delicious Save Button To Blogger/WordPressMy Profile

    1. Yes You are right and thanx for your comment. Keep visiting.

  7. Hi.
    Great article. . As previously I have said you are one of the best writer in india.your post is really going to help me in reducing the bounce rate.
    I am waiting for your new post..

    1. Thanks a lot Rahul for this comment.

  8. Inbound links always help in decreasing bounce rate. It increases the stay time of visitor on the blog. Nice post, thanks for sharing.
    Divya Uikey P. recently posted…What is Dofollow? Is your blog dofollow? Don’t know!-check this outMy Profile

  9. +1 on pop-ups. That is a sure way to see a rise in your bounce rate.

  10. Excellent writing… i think content is and inbond link too… if once has both then i think bounce rate will come down…

  11. This points are really helpful to me. I would surely think over it and work on it to improve my websites Bounce rate.

  12. Hey would you mind letting me know which hosting company you’re working with?
    I’ve loaded your blog in 3 different browsers and
    I must say this blog loads a lot quicker then most. Can you recommend a good hosting provider at a honest price?
    Thank you, I appreciate it!
    Enders Game watch online recently posted…Enders Game watch onlineMy Profile


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