SEO has changed a lot for the past few years. Gone are the days of just few backlinks and you have your content on top. Today there is much to ranking than just backlinks. And if you are just a blogger for hobby without any upfront money to market your blog, you are going to be lost amongst big players. However, you do not have to worry about if you follow all the below given ideas.
Focus on QDF:
The one thing that I tell my other friends within the blogging industry is to focus on QDF. If you do not have traffic, this system is easy to gain them. QDF stands for Query Deserves Freshness. And if you are focusing on it then Google will somehow start showing your content more on SERPs as it is a signal of freshness which is loved by Google.
In this process just posting a single content a day is not going to do any good. You need to be posting at least 3 blog post spread over the day. Length doesn’t matter but I would say that lengthier are better. Continue this for two months and you will see your traffic skyrocketing.
One of my blog which deals with hcg drops for weight loss is constantly updated with two posts per day.
Above, we discussed about gaining traffic. The next thing to learn is that your traffic should be able to consider your site or you as a brand. This will help them to further spread the word or get back to your site.
Branding is a big subject itself. However, I will give an idea on how to do it easily. Do not go for EMD keyword sites. If you want to go for EMD then go for partial EMD and try including keywords that will help you in branding. Consider this site for example. It is a blogging site but has the word ‘guru’ as suffix. People will remember the word with ease which definitely helps to stand out as a brand.
Build an Email List:
Frankly when I started online marketing several people told me that email list is the core of marketing. I never cared about it until I saw an ROI of 100% with email marketing. I know many of you might think that you need upfront money and great graphics to start off with email list building. That is a complete lie. There are several WordPress plugin that will catch a list easily. There is attention grabber which will catch the list but you have to integrate it with MailChimp which is also free.
Don’t care about keywords:
This is pretty bold statement that I have made but true. Let Google worry about what keyword is perfect for your post. All you have to do is concentrate on problem solving. Too much caring about the keyword will ruin your blog post. I am not saying that keyword targeting is useless. It is very powerful but not worth your time. Think about solving problems and you have got your keyword already. Example for this is my site dealing with ppp which is not targeted toward keyword. The name was purchased after reading Yahoo Answers and fortunately the domain name turned to have an exact match search of 500. That was pure co incidence.