Google Is Spread Widely almost everywhere.
Controlling over 90% of search engine share in the UK and 64% globally, if you’re looking to optimise your website, making it compatible with Google is extremely wise.
Yet Google’s reach only goes so far…
For instance, in China, 56% of its 420 million internet users favour their government sponsored search engine Baidu over Google, as there is no language gap. Instead it focuses on supplying its countries listings first before supplying users with global information.
How does this affect SEO?
With countries own language dedicated search engines outperforming Google, it does beg the question: should you optimise for these countries too?
And this is an interesting question as the answer depends on what service/product you are selling…
For instance, if you owned a big operation like Microsoft, then it would benefit you to use country specific SEO as this would help you to sell software abroad.
However if your business was small, then there would be little benefit to using this type of optimisation as you would have to ensure that your site and products are perfectly structured to meet localised demand.
So I can still use Google?
Google may not be the #1 search engine in every country, but that doesn’t mean it isn’t unheard of.
So like we mentioned above, unless you have got the marketplace and demand to make country optimisation beneficial, this use of SEO time is not worth while.