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How to List Your Business in G+ Local Properly

Google+ local, which was earlier known as Google Places, is certainly one of the best methods of promoting your local business online. This is because it enables your business to become a part of Google Places and Maps on one hand and increases the possibility of ranking in Google search on the other. For this reason, any SEO company in India makes it a part of their packages these days.

However, only the top seven or three listings are shown from Google places by Google search. So, if a local business wants to rank on the 1st page of Google, it has to optimize its listing for appearing in the top three spots.

Now, when it comes to optimization, the most important thing is to avoid some common mistakes committed by people while submitting information in listing their businesses in Google+ local. Let us, thus, have a look at 5 such mistakes and how you can avoid them:

Stay away from free email services: If you have a site which you want to use in your local listing, it is advisable to make use of the email address only on your domain. For instance, if the name of your website is mybusiness.com, use an email id like .

If the email id does not match with your domain, there is a high possibility of Google rejecting your listing.

Do not use keywords in organization/company field: This is a very common mistake made by people at the time of submitting their listing to G+ local. It is important to use the real name of your organization in the field where you are asked to enter the name of your organization/company.

Keywords are used by people or many a professional SEO company India here for getting high click through rate for their listings though success is achieved by very few of them. But, if your business keywords are put rather than your company name, you can very well expect your listing to be rejected.

 

If company name is not used by you, people are likely to get confused, particularly if they plan on visiting your business place. If you use your company name, it can also assist in establishing your company as a brand in the long run.

Use appropriate keywords in the category fields: A maximum of 5 categories can be selected by you in the category field. There is no need to select the category from only the drop down suggestions but at least one category has to be chosen compulsorily from the suggestion.

Your business keywords can be entered by you in the remaining four options. However, you should do some research before entering any keyword. You can make use of Google Keyword tool in order to identify the most searched keywords associated with your business.

It is not advisable to use the city name in the keyword, such as ‘Best Architect in Delhi’; rather, use ‘Best Architect’ only. City is added in your keywords automatically by Google. This is a sure-shot way of ensuring some good local traffic for your listing.

Use images and videos: People usually use either a single image or video or no image or videos at all. Remember up to 5 videos and 10 images can be uploaded by you. Make use of these options for uploading more videos and images associated with your business. This will not only compel Google to rank your listing considerably high on search engine but also enable people to get more information about your business via your images and videos.

Achieve list completion to 100 percent: If you want to see your listing on G+ local fast, make sure it is totally completed. Add information in each and every field that is mentioned there. The progress can be checked under the heading “Your Business Info” on the right hand side. Anything below 100 percent means 1 or 2 fields have been left blank by you.

These are the mistakes usually made by people and also a few SEO company in India while making business list submission in Google+ local. Make sure you do not make any of them, particularly if you want to bring your business listing on the 1st page of Google.

 

AuthorBio

Sarmista Aun is the author of this post. She provide tricks to optimize blogs in order to improve its ranking in organic search results.   

Gift & Curse: Year 2014 to Content Marketing

Everyone is edging to answer the question: “What’s next for content marketing?

Is the year 2014 going to be about the continuing shedding off of web spammers?  Like an earthquake, Google’s Penguin update remains to cause aftershocks.  Down go the sites whose investment in content had been poor.  And the threat for those who were faithful to delivering real content persists.

In sum, every site and virtual entity had been shaken.  There had been casualties.  While those with sturdy long-tail keywords remain.  Surely, this fall amongst sites will drop and webmasters will start to opt for sustainable answers.

And this is the heart of the prospects – 2014’s gift and curse for content marketers.                                       

The Gift: Google’s Penguin blast

It’s quite ironic to implicate the Penguin update and subsequent refresh as a gift.  It had caused nightmares among webmasters and companies alike.  Dropping search rankings are devastating, particularly, for firms that rely in this key feature for their marketing, operations, and sales.

But still, without batting an eyelash, it’s a gift.  A big number of sites, or content marketers, SEOs and such-names needed this wake-up call… badly.  And nothing before it had been more fatal than the Penguin update.  Under parental perspective, the Penguin blast had been a form of tough love.

And where should this kind of love bring today’s content marketers or tomorrow’s?  Close to home – specifically, to whom all these sophisticated search engine and content marketing is for, the customers, the clients, the market.

Yes, this market makes for the ‘market’ in content marketing.  Surely, everyone knew this (they just veer and forgot). 

To find their way back to the top search engines result, and ultimately, to customers, content marketers need to invest more in content quality.  By quality, we mean to implicate making the content rich and thick – just how web browsers (ie, another name for customers) like it.

Furthermore, content marketers will find a fighting chance to recuperate with long-tail keywords.          

The Curse: Social Media bite

The year 2014 is forecasted to be a bloodbath – in the venerable name of visibility.  Those who’re still in their toes after the Penguin blast are already at a stable footing.  All that’s required of them is to seal their victory by keeping themselves seen, heard, and experienced in the social media stream.

Those who suffered a great fall can find significant aid in social media.  Some specialists are honing on the necessity of paid advertising; others are diligently on the seat of continuously making scenes within relevant social media platforms.

Yet, these sites and content marketer’s best bet lies on less congested platforms (ahem, Google+).  Interestingly, starting with a growing social media platform and leaving all the black-hatting techniques behind serves to show the proverbial turning of a new leaf. 

This year is indubitably the content marketer’s second chance.  Why not grab it and watch your desired traffic and rankings grow, slowly but surely?    

 The Author: Aaron Barnett is a recovering Black Hat. Using better bricks to build back his crumbled online empire, Aaron’s confidence rests in some of his successful ventures, like providing student assistance and quality custom essays

Tips For Conducting SEO Training

SEO or search engine optimization has long been a familiar word for those who are regular Internet users and those who have their own websites. It has become such an essential part of maintaining a website that there are now numerous SEO companies and more are sprouting up. For those who think that it is just some minor aspect of owning and maintaining a website, this is true only if you do not want to promote your website.

Seo Training

 

SEO, just like any other field or industry, requires a lot of learning and training. There are many SEOcompanies and in other countries that offer short training courses for those who would like to learn how to optimize their websites. Whether you are have an SEO company and you want to offer some training courses or you want to train your own SEO team for your company, below are some SEO training tips that will help you.

  • Set up a conducive environment where you can conduct training. To be able to conduct training with the best possible outcome, the environment where you will have the training should be ideal for your participants. A separate room is essential whether you are at home or in the office. Make sure that you have all the equipment that you will need such as a reliable computer or laptop, projector, pens, handouts, and even a little refreshment will be good.
  • Create a training plan. Do not just set a schedule for training and then just trying to wing it when the training schedule comes. Make sure that you have a clear plan of how to go about the training. Identify key concepts that you feel must be learned by an SEO specialist and then distribute the topics over the schedule that you have set.
  • Prepare your training materials. Once you have your training schedule, next thing you will have to do is to prepare for each training session or module. Do not just rely on your own information and knowledge; do some research to enrich your material. You just might be able to extend your knowledge as well by getting some new ideas and learning new stuff from your research. Do not plan to talk your way throughout the training; prepare materials such as handouts, PowerPoint presentations, slideshows, and even actual examples. Thorough preparation will ensure that you can give the most that you can to your trainees.

 

Best Ways to Keep Your Blog Exciting

Best Ways to Keep Your Blog ExcitingOwning a blog is easy, but keeping readers interested in it is not! In order to have a large and dedicated following, you have to make sure you’re posting the right type of content. In addition to this, you need to make sure you’re avoiding certain mistakes that can end up harming you in the long run. Below you’ll find some great tips and advice about making your blog exciting, interesting and intriguing for readers from all over!

1. Comments

Comments are essential for blogs to have, or else you really aren’t going to gain any popularity. While spam might be annoying, there are ways you can control it. Don’t ever turn off the comments to your blog or you’ll find that you lose subscribers quickly. Also make sure you are responding to comments, especially those with questions about your posts.

2. Know Your Audience

Your audience is going to be interested in certain things and not others. For example, if you have a DIY home blog, your readers probably won’t want to know about your latest investment strategy. Also, use Google Analytics to determine where your readers are that. That way you can target their areas and make them feel special! Knowing your readers is going to make sure you keep readers and attract new ones.

Must Read: Some Basic SEO & SMO Tips For Your Site Development

3. Host Contests

There’s no better way to get comments, shares and subscribers than by posting contests regularly. When you start with these you can give away inexpensive things that you like that are themed with your blog. Once your blog starts to get popular, you may be able to get promotional products from companies that want you to post a review of their products on your blog. This can even results in getting free products to give out to readers for contests, which means you get to host a contest for free! There are a lot of possibilities so you can definitely have fun with this.

4. Format Posts

You must format your posts so that they are easy to read for all visitors. If you don’t do this, then your blog post is not going to look aesthetically pleasing to anyone. Once you learn the basics of formatting it will be a lot easier for you to do this regularly and in a way that looks really great.

Must Read: What Are The Challenges In Blogging?

5. Add Your Info

As your blog becomes more popular, people will want to know things about you. While you don’t have to give away your home address, you should talk about things like what you do for a living, info about your family, things you like to do and more. Some bloggers also have P.O. boxes where fans and readers can send things, but this is optional and up to you. The main benefit of a P.O. box is being able to feature on your blog things that people send you, which will make it more personal and fun for people to read.

All of these things can make your blog more exciting and interesting for readers, and can even attract new ones. If you’re interested in making your blog better, then use these tips and work hard!

Author Bio: Joe Laden is the owner of WBTutorial.com a website where he reviews the best website builders on the market. His latest post is the Webs website builder review.

How Can I write SEO Friendly Article?

Many of us know a bit about SEO, or search engine optimization. However, not all of us know how to actually DO it. Here are some thoughts from a self-avowed technological dinosaur on writing an SEO friendly article.

Search engines, as the tech-savvy know by osmosis, are pieces of software that search for words or phrases, or other data, throughout all the internet’s web pages. Users type in a search term to Google (the current behemoth), and Google displays the webpage titles and URLs containing the closest match to these search terms. The user can then click to access whichever they prefer. So far, so simple.

However, people are, unfortunately, profoundly lazy, and unlikely to scan down more than a handful of entries in a list before impatiently clicking one or trying another search term. Thus, only the top of the list is prime real estate for being noticed. This parallels the advantage of having one’s advertisement appear ‘above the fold’ of an old-school printed newspaper page, for those antiquarians who can remember reading news on paper.

SEO Friendly ArticleFor many firms, websites are their major advertising channel. Thus, they want to appear at the top of any search list, to grab maximum eyeball exposure.This phenomenon has spawned a whole industry to obtain top billing on the search page for a website. One way is to pay.

The other way is to create web content that cues the search engine to believe that YOUR website most closely fits the goal of the searcher on the web. The search engine uses the frequency and placement of specific searched-for words and phrases as a proxy measure of relevance. Thus, if a particular web article repeats the search terms at the top and throughout the article, the search engine will likely deem it relevant and place it near the top of the search results display.

An effective SEO web article features the searched-for words strategically throughout the article, thus triggering the search engine to find it. In addition, the article needs to provide original content to avoid being dismissed as duplicative. Finally, a web article must provide useful content to grasp reader attention. Even with these provisos, this can be a relatively easy task if the article is about the search terms themselves.

Here’s an example from real life – public relations professional Laura O’Hear Church, who specializes in organizing publicity for grand openings and re-openings after renovation of franchise convenience stores. She wants to be noticed by owners of such businesses. Some important search terms might be “green renovation”, “ground breaking”, “convenience store”, and “reopening”. You might produce an article heralding the advantages of investing in a green renovation – no mention of her PR business, necessarily – you are trying to provide useful content, not an ad. You could end up with something like this as a first effort (check an expert for code):

Page file name and path:

http://www.yourimaginarydomainname.com/convenience-stores-reopenings-green-renovation.html

Title:

<TITLE>Green Renovations Turn Convenience Stores Reopening’s into Major Events </TITLE>

Description tag:

<META NAME=”description” CONTENT=”Turning Your Convenience Store Reopening Into A Major Event By Choosing Green Renovations “>

Convenience stores: How fast they move from ground-breaking to major facelift

Convenience stores undergo a huge amount of wear and tear. A high-traffic convenience store, fresh and cheery for a few years after first breaking ground, edges towards dilapidation depressingly fast. Once the inevitable arrives, franchisees face the effort and expense of closing down, rehabbing the property, reopening, and regaining business.

 Go for green renovation

Given the direct expense and opportunity cost, franchisees can consider the route of green renovation, the hottest thing in upgrades. As with most investments, green renovation covers a range of options. At the modest extreme, owners can add energy-saving lighting, permeable pavers, low-flow sinks and toilets, and low VOC paints. If you wanted to invest more in renovation, green roofs, geothermal wells, solar panels, living walls of plants, even small wind-power generators, groundbreaking smart timers for heating and air-conditioning are all possible.

Reopenings: Ramp up the drama after green renovation

These green renovation choices can often save money in the long term. In the near term, these improvements, especially if you can become certified, can then become part of marketing your convenience store to the community once you are ready for a grand reopening.

Notice the multiple use of each keyword/keyphrase, in various locations in the article, and with variations (OK these with someone who knows!). Note how the keyword/keyphrase variations enliven the article. If our exemplar, Ms. Church, had one or more web site, the keywords would be in links elsewhere on her site(s), pointing to this webpage.

To do this well requires a flexible command of sentence structure and vocabulary. As with most skills, the task of writing a good SEO article becomes less of an effort with practice, and more of a puzzle to be solved.

 

About the Author: Article written by David Tucker – enthusiastic and professional copywriter with vast experience in the field of blogging. David currently works with Helpfulpapers.com: “who can write my essay?” They can. David provides editorial and writing oversight within the company.

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