Search Engine Optimisation (SEO) is a major consideration for anyone who wants to get their website onto the first page of Google. Doing so drives more traffic and enhances the profitability of your website. Quality backlinks have always been an important part of SEO.
It’s not as simple as it once was, though. Here’s a guide for getting quality backlinks for your website.
1. Guest Blogs
Becoming a guest blogger is the best way of getting a good backlinks Find someone with a good following of people and ask if you can post on their website. As per usual, you can post a link or two in your author biography at the bottom of the blog. This is a backlinks and since it’s from a quality website it’s of value to your website.
Beware of blogging on sites which have low followings and a history of spam. These backlinks won’t do your site any favours.
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2. Blog Comments
Blog commenting is one of the lesser tactics you can use. It doesn’t mean the difference between page 2 and page 3, but combine 100 comments together and it can influence your ranking. To get quality backlinks, ensure you’re commenting on blogs which are relevant to your site’s subject area. The link should link to something of value for your readers.
3. Article Marketing
Article marketing is a tactic which has gone downhill since Google Panda and Google Penguin. It’s no longer the only answer to SEO. What you have to do is write a quality article and submit it to one of the more prominent article directories. Alternatively, you could build yourself a lens on Squidoo.
The catch is you can’t afford to scrimp on the content. It’s best to take control of this yourself to avoid having fluff submitted to article directories in your name.
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4. Social Media
Social media is the new SEO phenomenon on the horizon. Google value Facebook and Twitter because they know how many people use and trust them. Get people to share some of your links via social media to large followings. You can combine this with guest blogging as well. The blog owner will broadcast a link to the blog on their own social media accounts.
5. Directory Submissions
It’s not ideal, but Yahoo Directory and DMOZ Directory still have limited value. Backlinks from these websites does help you. You just need to choose your directories correctly. As a general rule of thumb, avoid dealing with any directory past a Pagerank of 6. Some directories have a bad history of poor content.
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6. Press Releases
Press release submissions serve as one of the older more traditional SEO methods. It’s one of the few methods of back linking which have remained after Google Panda and Google Penguin.
The quality of your press release means everything. It doesn’t have a great deal of value in terms of backlinks, but it’s good for all-round SEO. For example, submitting your press release to a relevant website which broadcasts news will add bonus points for keywords and having your site information on another website.
7. Forum Posting
We’ve already outlined how commenting on blogs is a great help for backlinks. The same principle applies to posting on forums. Leave your link in a signature and become an upstanding member of the community.
Generally, you want to choose forums which are relevant to your subject field. Pick a forum with a high level of authority. In other words, a forum with a high Google search engine ranking.
Post relevant replies and add a few helpful links to help people along. As long as they’re useful, they have value.
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8. Video Marketing
It’s a fact videos are much more likely to rank on the Google search engines. Everyone knows Google owns YouTube, and it wants to continue to promote videos. Embed a YouTube video into your website and this will add a quality Backlink from a website which has a high value, in the eyes of Google.
So many people underestimate the value of linking between your blogs. It’s not a major Backlink method, but Google acknowledges it, regardless. It’s why popular websites can have multiple pages of their website on the first page of Google.
10. Free Stuff
Google ranks sites by how useful they are for users. Create a quality Backlink by linking to a freebie you have. You can even share backlinks between free eBooks, plugins, or templates with your friends.
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